To breathe fresh life into a landmark of the Canadian retail market, targeting their existing demographic and looping in new, previously untapped ones to drive online sales and foot traffic in store.

Welcoming, knowledgable, witty, straight-forward, fresh, trustworthy, layered, experienced, transparent

Our content pillars for Heffel include:

• A Living Legacy, based on the brand's rich history.

• All About The Auctions, building buzz around each auction.

• An Exceptional Service, showcasing the superior level of quality.

• Behind The Brush, sharing educational pieces about the artists featured.