Support the locations in BC by building in lifestyle elements that increase brand awareness while simultaneously crafting campaigns and generating a buzz around their new Toronto location.

Inclusive, welcoming, relatable, enthusiastic, high-energy, passionate, cheeky, witty, playful

Content pillars for Ricardo's Kandy Korner include:

• Take Me to the Kandy Shop, which sets a tone on the feeds that mirrors the in-store feel.

• Kandy Kommunity, fostering an environment on the feeds that drives people to create UGC.

• Sweet Sentiments, honing in on the nostalgia of childhood candy shops and the long lost era of the 5 and 10 cent candies.

• Sweet Memes are Made of These, sharing the high-fructose fun stuff - shareable memes and trending content.