To create fun, personable content that engages our audience and builds a lifestyle brand.

Upbeat, approachable, catchy, trusted, authentic, witty, welcoming, honest, inviting, Canadian

Content pillars for Papa Murphy's include:

• Personalized Pizza Perfection, sharing how Papa's standard for pizza is a notch higher than the competition with its personal touch and ultra fresh ingredients.

• Hot Pizza, Hotter Deals, supporting and sharing promotions, discounts, and customer loyalty programs to keep it fresh.

• Dough to Your Door, educating the audience on your transition and journey from take-n-bake to cooking to delivery.

• Slice of Life(style), reminding everyone why we love pizza so much, how we use it to gather and celebrate moments in our lives, and the different ways we can enjoy it.