To create fun, personable content that engaged the Vancouver culinary scene with the new kid on the block in Gastown.

Inclusive, authentic, relatable, aspirational, warm, passionate, friendly

Content pillars for Petrichor Social included:

• A Story Spotlight, centred around the origin story of Luc Duval and his journey to bringing Petrichor to life.

• Ambience Is Everything, designed to share content that would showcase the atmosphere created in the space.

• Social Sips; did you guess it? This pillar was all about the delicious beverage offering and the mixologist behind it all.

• Established Eats, sharing the menu design and brilliant execution by the team in the kitchen.

• A Community Cornerstone, build and foster the community connection in Gastown as the new kid on the block.