Privacy Policy for Roots and Ardor

Last Updated: October 1, 2024

Roots and Ardor ("we," "our," or "us") values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in compliance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and relevant provincial legislation.

1. Information We Collect

We collect personal information that you provide to us voluntarily when you:

  • Visit our website (www.rootsandardor.com);

  • Sign up for our newsletters or marketing communications;

  • Place an order or make a purchase;

  • Contact us through our website or social media platforms; or

  • Participate in promotions, surveys, or events.

Examples of personal information we may collect include:

  • Name, email address, phone number, and mailing address;

  • Payment information (processed securely through third-party providers);

  • Preferences, feedback, and correspondence;

  • Browsing activity and device information (via cookies and similar technologies).

2. How We Use Your Information

We use your personal information to:

  • Provide and improve our products and services;

  • Process orders, payments, and deliveries;

  • Respond to your inquiries and requests;

  • Send promotional materials, updates, and offers (with your consent);

  • Conduct analytics to enhance user experience and website functionality;

  • Comply with legal obligations and protect against fraud or unauthorized access.

3. Sharing Your Information

We do not sell or rent your personal information to third parties. However, we may share your information with trusted third-party service providers to:

  • Process payments securely;

  • Deliver products to you;

  • Manage our email marketing campaigns;

  • Conduct analytics or provide IT support.

These providers are contractually obligated to safeguard your information and use it solely for the purposes specified by us.

4. Consent

We obtain your consent to collect, use, or disclose your personal information except where permitted or required by law. Consent may be provided explicitly, such as by checking a box or signing up for a service, or implicitly, such as by continuing to use our website after being informed of our data practices.

You may withdraw your consent at any time by contacting us at hello@rootsandardor.com. Please note that withdrawing consent may affect our ability to provide you with certain services.

5. Retention of Information

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. When your information is no longer needed, we securely delete or anonymize it.

6. Security Measures

We take reasonable steps to protect your personal information from unauthorized access, use, disclosure, or destruction. These measures include:

  • Secure data storage systems;

  • Encryption for sensitive information;

  • Restricted access to personal data; and

  • Regular audits of our security practices.

7. Your Rights

Under Canadian privacy laws, you have the right to:

  • Access your personal information and request corrections;

  • Withdraw your consent at any time;

  • File a complaint if you believe your rights have been violated.

To exercise these rights, please contact us at hello@rootsandardor.com. We will respond to your request within the timeframe required by law.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and gather information about visitor behavior. You can manage your cookie preferences through your browser settings.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites and encourage you to review their privacy policies before providing any personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page, and the "Effective Date" will be revised accordingly.

11. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our privacy practices, please contact us at hello@rootsandardor.com.

We are committed to addressing your inquiries promptly and ensuring your privacy is respected.