Share the Ricardo’s vibe on social, creating a lifestyle brand based on sweet treats and unique offerings that drives sales year-round.

Witty, playful, welcoming, cheeky, knowledgable, relatable, friendly

Content pillars for Ricardo's White Rock include:

• Cone-ected Community, engaging our audience and carrying through the fun, whimsical vibe of a visit to Ricardo’s White Rock to the digital realm.

• Ice Cream Dream Team, where we get the in-store personalities on camera to form connections with the audience.

• One Stop Ice Cream Shop, calling forward the nostalgic element of visiting an ice cream shop and hopping on trends and themed posts that bring forward the lifestyle side of the brand.

• That's The Scoop, posting about the tangible products on offer and what’s going on in-store, like promotions or launches.