Set the groundwork for the new digital identity of SHAPE Architecture, bulding a well rounded identity of the brand through a showcase of their innovative projects, the creative team that is the force behind the build, and the process of working closely with the public to create meaningful design that this city needs.

Inspired, authentic, honest, creative, artistic, inquisitive, approachable, connected, knowledgeable, worldly, introspective, raw

Content pillars for SHAPE include:

• Beyond the Blueprint, showcasing past and current projects, specifically honing in on the WHY of each one.

• Community by Design, highlighting the methods that SHAPE uses to connect with the community and design thoughtful, functional, purposeful structures.

• The Art in Architecture, diving into the creative lifestyle of an architect, and how the SHAPE team exists in a world where art, design, form and function overlap in rich layers.

• Collective + Culture, stepping into the office to meet the SHAPE team and share the SHAPE ethos.

• Innovate & Regenerate, showcasing how SHAPE designs with our environment in mind on multiple levels of conception, both sustainably and socially.