To grow their following and increase notoriety as a Vancouver small home builder.

Specialized, focused, honest, methodical, inspired, knowledgable

Content pillars for Smallworks included:

• Small Works Well aimed to educate our audience about the positivities of adding a small home to your property.

• Big Impact, Small Footprint was centred around land sustainability and the environmental impact of laneway homes.

• One-Size-Fits-Small was focused on introducing their Casita modular homes.

• Lead the Lane(way) spoke to Jake Fry's leadership in the industry.

• Behind the Blueprint was a pillar showcasing the team and origin story from the brand.