To breathe fresh life into a landmark of the Canadian retail market, targeting their existing demographic and looping in new, previously untapped ones to drive online sales and foot traffic in store.

Playful, friendly, warm, energetic, empathetic, empowering, knowledgable, informative, clever

Our content pillars for Swimco include:

• Swimco-mmunity, aimed at building a sense of community within our audience and sharing the dedication of the Swimco team.

• Shop Smarter, Not Harder, intended to educate and inform our audience on the ins and outs of swimwear.

• Your Swimco, Your Way, which understands the nuances of our customers and the varied reasons for shopping at Swimco.

• Seasonal Swim, which provided an opportunity to focus on different types of swimwear with an emphasis on function.