To establish The Vic as a leader in the hospitality industry during their first year in business and grow brand awareness overall.

Fun, engaging, playful, established, polished, informative, innovative, punny

Content pillars for The Vic include:

• Experience, which is all about why The Vic stands out from the pack, and why it should become everyone’s go-to hotel booking.

• Explore, showcasing the many reasons Victoria is the ideal BC holiday destination and providing updates on city events.

• Experts, which illustrates the boutique element of the business and the family aspect of the brand.